Difference between Direct Mail and EDDM
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Direct mail and Every Door Direct Mail (EDDM) are two effective direct mail strategies, with differences in how they target recipients.
- Traditional direct mail targets specific demographics based on mailing lists. This enables sending brochures, flyers, and postcards to people that fit age, gender, income, and other variables.
- EDDM, however, is a less expensive option targeting every house in chosen neighborhoods.
- It works well for storm-damaged areas by targeting neighborhoods with damage.
- No mailing list is necessary with EDDM, and you can cover a specific storm damaged area using mailing routes from the USPS.
- Traditional direct mail for storm damage marketing is not as cost-effective, requiring buying a mailing list of the property owners, more expensive postage, and longer turnaround times.
- With EDDM, postcards are sent directly to the post office of mailing with no need for regional USPS sorting.
- Postcards are bundled and prepared for delivery within 1-3 days of receipt.
- EDDM is an economical and efficient option for reaching specific storm damaged neighborhoods.
