4 Facts to know about EDDM
Does the prospect of checking your mailbox still excite you? Data suggests that everyone, regardless of age or lifestyle, enjoys receiving mail! Consumers perceive direct mail as more personal and trustworthy than email, valuing physical copies for reference and easier recall.
-
Post extreme weather incidents, property owners often find themselves inundated with contractors soliciting door-to-door and asking for advance payments.
-
They also face high-pressure salespeople trying to get them to commit to a contract.
Dropping a postcard to them will ensure your business is highly considered when choosing a recovery
-
Is highly considered with mail seen as credible (87%) and preferable for unsolicited offers (70%).
-
Property owners also feel appreciated (70%) and express interest in receiving non-pressure mail (54%).
-
Studies show direct mail creates lasting impressions and fosters authenticity, with 40% of Americans anticipating daily mail checks.
EDDM mailing is an informative way to reach potential clients after a storm. Before sending your next mailing, consider the following facts.
- Studies show that postcards have a higher likelihood of being read, with 98% of delivered mail ending up in the consumer's house the same day.
- Additionally, oversized mailers receive better response rates, so opt for an over-sized postcard to make your material stand out. According to Direct Marketing Association, large postcards received a 4.25% response rate.
- Furthermore, EDDM yields a lower cost-per-lead than other marketing methods. Since there is no mailing list to buy, postcards cost little to print and postage is as little as 20.2¢ per piece.
- EDDM is a cost-effective solution to target customers in storm damaged areas.
