4 Facts to know about EDDM
4 Facts You Should Know Before Sending an EDDM Mailing
1. More people read postcards than sales letters.
- A direct mail study illustrates that more than half of people surveyed found postcards the preferred type of direct mail.
- The United States Postal Service indicates that 98% of delivered mail ends up in the consumer’s house the same day;
- 77% of that mail is sorted and reviewed
- 47% is actually opened.
- Sending a postcard can increase the chance your recipient will see the message since there’s no need to open it.
2. Over-sized mailers receive the best response rates.
- Less is more when it comes to general marketing, but when it comes to EDDM mailings, bigger is better.
- If you want your material to outshine the other mailbox filler, opt for an over-sized postcard.
- According to a study conducted by the Direct Marketing Association, large postcards received a 4.25% response rate.
3. EDDM yields a lower cost-per-lead than other marketing methods.
- Since there is no mailing list to buy, postcards cost little to print, and postage is as little as 18.2¢ per piece.
- EDDM mailings make an inexpensive alternative to traditional marketing options.
- When you calculate the cost per lead for EDDM versus other means, you may find your cost per lead is several dollars less.
- Overall, EDDM mailing makes a cost-effective solution to target customers in a particular geographic range. But if you want to get the most out of your EDDM campaign, take care to treat your mailing’s appearance with as much regard as the content itself. It could make the difference between being “junk” mail and “just what they needed” mail.
