Storm Damage Marketing - Steps to Success
It’s not always enough to know where the most affected neighborhoods are following a damaging Hurricane or significant storm event, because the competition may be right at your heels. To help your business stand out from the crowd and earn the trust of homeowners, take the below steps to help your stand out from your competition.
Your company needs to quickly build trust with prospects who've just experienced storm damage so you get the job –– and not your competitors. Stand out with Professionally Design Storm Damage Door Hangers. Identify Neighborhoods that have suffered damage and drop off door hangers to homeowners in those neighborhoods.
Important information to be included on your marketing pieces.
- Year of Experience
- Locally Owned & Operated
- License #'s
- Affiliations - BBB, ANGIES LIST, NATE, NAHB, ETC.
There are many scams after a storm, and you need to stand out as a LOCAL COMPANY that will be around for the duration of repairs.
About 2-3 weeks after you have delivered Door Hangers and contacted homeowners, drop a Every Door Direct Mail Postcard (EDDM) Postcard in the mail to the neighborhood. (No Permits Required, No Addresses needed, and Postage is only 17.9¢ ea) The United States Postal Service normally needs 1-2 weeks to recover and continue with mail service. This gives you time to get your neighborhoods identified and have your postcards printed and ready for mail.
- Now is the time to offer a special for your services.
- Make sure your Door Hanger and Postcards look the same as to remind the homeowner that you have already been by once.
- Repetitive Advertising works the best. If you only connect one time with a customer, you will not stand out as a reputable business.
Not sure what Every Door Direct Mail is?
Click Here to Learn more.
FOLLOW THESE STEPS AND WATCH YOUR BUSINESS STAND ABOVE YOUR COMPETITION